Demystifying the process of building a brand
What is branding? How much branding do you really need, and why is intentional branding so important? In this episode, we dive into “sneaky” strategy, discuss the powerful role of perception, and share tools to help you define your own brand!
This is truly an introduction, and we couldn’t be more thrilled to share this space with fellow creatives and business owners alike. So, let’s dive right into what you’ll be listening to. We’re calling it… Episode 0—a humorous yet meaningful way to commemorate the true beginning of this journey. Here’s a quick, timestamped guide:
0:00 — 5:52 Introductions
5:52 — Diving in!
8:12 — What is branding?
14:00 — It isn't what you think it's what they think...
22:22 — How much brand do you need right now?
28:04 — Why is branding with intention important?
35:50 — How do you handle facing fear (choosing a direction and sticking with it)
45:37 — "Where brand ends and design begins..."
48:33 — How does one get started?
1:02:59 — Ending "take action notes"
