How Much Branding Do You Really Need?

In this episode of 'Working with Designers', hosts Jake Cooper and Kristin Silva discuss the intricacies of branding, client management, and the challenges faced by designers in the creative industry. They explore how to determine the branding needs of clients based on their business stage, the importance of establishing a strong brand foundation, and strategies for effective networking and finding the right design talent. The conversation emphasizes the evolving nature of branding and the necessity for ongoing investment and review to ensure long-term success. In this conversation, Kristin Silva and Jake Cooper discuss the intricacies of design and branding, emphasizing the importance of selecting the right designer, the necessity of a design system, and the role of brand guidelines in establishing a strong visual identity. They explore how to effectively use these guidelines, the journey of starting a branding project, and provide valuable advice for aspiring designers and business owners.

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00:00 — Intro

11:13 — How much branding do I actually need?

32:03 — Investing in Branding: Where to Start?

36:52 — Where to find designers

50:02 — Understanding Brand Guidelines

01:06:12 — Collaborative Workshops for Brand Guidelines

01:06:16 — Where to Start Your Branding Journey

01:18:09 — Advice & Action Items

01:29:59 — Outro