To Niche or Not To Niche?

This episode of Working With Designers explores the complexities of niching as a creative professional, including when it's beneficial, when it’s limiting, and how to balance specialization with flexibility. Jake Cooper and Kristin Silva break down real-world experiences, industry misconceptions, and strategies for making the best decision for your business.

00:00 – Weekend Reflections

03:03 – The Challenge of Niching

08:23 – Why Audience Focus Matters

13:30 – Defining Niching & Its Benefits

18:48 – Personal Experiences with Niching

24:05 – From Niche to Portfolio Building

29:12 – Specialization vs. Generalization

38:36 – Strategy & Visual Design Reflections

50:15 – Understanding Value in Design

54:20 – Niche Marketing & Client Education

01:03:54 – Defining Your Unique Value

01:14:05 – The Portfolio Dilemma

01:16:22 – Branding vs. Marketing

01:28:50 – Final Thoughts on Niching